Our Legacy & History

Our story began with a simple yet powerful dream – to transform the world of play for children in India. In 1988, we pioneered the introduction of safe, durable, and educational plastic toys, designed to spark creativity, imagination, and joy. Very quickly, these toys earned the trust of families, schools, and institutions across the country.

Key Milestones in Our Journey

  • AQUAPURE CONTAINERS PVT LTD

    Company incorporated 1988

  • TOYS

    The company acquires OK Play, a toy company based in UK.

  • LAUNCHES IPO

    OK Play launched its first IPO

  • 2003 & 2004

    Diversification into point of purchase product and make a foray into automotive products.

  • 2014 & 2015

    Exclusive Retail Outlets opens for OK Play, Furniture & Launches Range of EV's

  • 2023 & 2024

    OK Play ventures into private labeling and contract Manufacturing for Top-Tier Clients

Contract Manufacturing Excellence

At OK Play India Limited, our expertise goes beyond creating our own world-class products. We are proud to serve as a trusted contract manufacturer (white-labeling partner) for leading global and Indian brands , including Amazon, Lifelong, Babyhug (FirstCry), and Kidsmate.With decades of experience, advanced manu-facturing facilities, and strict quality standards, we deliver solutions that reflect innovation, safety,and reliability. Whether it’s toys, furniture, playground equipment, or auto industry products, our team ensures every product meets the highest benchmarks of design and durability.

Factory Locations

OK Play runs high-capacity Reinhardt 4-arm, independent-carriage carousel rotomoulders for large, seamless parts with superb thickness control; parallel, microprocessor-controlled blow and injection lines for rugged hollow bodies and tight-tolerance components; and a fully computerized Tools Factory thermoformer to broaden forming options. Post-mould, we finish in-house with PU foaming, ultrasonic welding, pad printing, and powder coating backed by a CNC-equipped toolroom for rapid, precise prototyping through to production. All products undergo rigorous quality testing in line with BIS norms.

Our Mission & Vision

  • To design and deliver innovative, safe, and durable solutions across real market gaps with products that last, enrich lives, and earn trust.
  • To be a globally respected organization known for design excellence, technology leadership, and customer-first values.

Our Foundational Values

Our values are the bedrock of who we are. They guide our decisions and inspire our growth.

Business Divisions

  • Toys

    Our toys are thoughtfully designed to inspire learning through play, encouraging creativity, imagination, and cognitive development. Each product is crafted with child safety and durability in mind, making them a trusted choice for parents and educators alike.

  • School Furniture

    We create ergonomically designed, durable, and vibrant school furniture that transforms classrooms into engaging learning spaces. Built to last, our furniture supports comfort and functionality, helping children focus better and learn with ease.

  • Playground Equipment

    Our playground solutions are designed to provide safe, fun, and stimulating environments where children can explore, interact, and grow. Combining strength, safety, and vibrant designs, our equipment is built to withstand years of active use while enriching childhood experiences.

  • Automotive Products

    We are a trusted supplier of high-quality plastic components for leading automobile manufacturers. Our precision-engineered fuel tanks are reliable, ensuring performance and safety and making us a valued partner in the automotive ecosystem.

Our Responsibility

At OK Play, we believe that being a responsible company is non-negotiable. Our commitment to the "Made in India" initiative means we are dedicated to creating high-quality products that meet global standards while contributing to our national economy. We also support education and community growth, creating safer play environments for children.

  • Our Certifications

    At OK Play, certifications are more than formalities:

    They are proof of our dedication to quality, safety, sustainability, and ethical practices.

    Each certificate reflects our continuous efforts to meet global standards and build trust with our customers, employees, and partners. From product safety and environmental management to social accountability and workplace well-being, these recognitions reinforce our commitment to excellence in every sphere of our operations.

  • Our Customers

    At OK Play, customers are at the heart of every innovation and product we offer.

    Families trust OK Play for safe, vibrant, and thoughtfully designed toys that spark joy and nurture learning in children of all ages.

    Schools and educational institutions
    rely on OK Play’s durable, child-friendly furniture and play equipment to enrich learning environments and encourage active, healthy play.

    Community organizations, playground installers, and on-ground partners benefit from our reliable, cost-effective solutions and professional installation services, ensuring every child experiences fun and growth in a safe space.

    Our customer's satisfaction inspires us to
    maintain high standards and deliver products that stand out for their quality, innovative design, and attention to detail.

Future Outlook

The future of OK Play is driven by innovation and responsibility. We are expanding our global footprint and introducing advanced product lines that meet tomorrow’s needs. Our vision is to continue shaping a better, safer world through our trusted products and customer-first approach.